JOSÉ LUIS RUIZ
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About me

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José Luis Ruiz
yojoseluis@gmail.com



Photography is my life, and capturing the world around me is my passion. In every photo I seek to achieve technical perfection, without losing the spark of spontaneity. I have been a professional photographer for over seven years, working with numerous media outlets and image banks on a wide range of assignments. Thanks to this broad experience I have the skills, knowledge and equipment to take on any photographic challenge. I am also a capable videographer, and have shot a number of music videos and short video clips for the magazines I work with.

I work extremely well under pressure, and both shoot and edit fast. For example, I took this photo of athlete Haile Gebrselassie at a press conference, where I had less than ten seconds for a single shot. I am an expert in capturing fleeting moments, and in solving any of the many kinds of problems that can emerge during photo shoots, so even if the weather, lighting and location are all terrible I will find a way to take a great picture. This photo of maize farmer Raúl Resendiz Resendiz, for example, was taken on a windy day just before noon, using mobile lighting equipment to compensate for the harsh midday light.

I love assignments that give me the opportunity to tell stories, especially when I’m able to work with people and learn something about their lives. I believe that photography is a powerful tool for creating connections, understanding, and insight. I am also a writer, and have written articles for several magazines to accompany my photos.

Collaborations with major brands
  • Hyundai - photos for global campaigns
  • Mitsubishi - photos for North America campaigns
  • GM - photos for Latin America campaigns 
  • Indian Motorcycles - photos for North America campaigns
  • Suzuki - photos for Mexico campaigns
  • Motoplex - press and campaign photos. 
  • Audi - press photos for HR campaigns
  • Kia - press photos for media kits for new model releases
  • Honda - press photos for media kits for new model releases
  • Irizar - photos of new bus/coach models 
  • Panasonic - product shots
  • Fender - product photography for Fender Custom Shop, Mexico City
  • Rassini - product and corporate photography and videos

Current work and projects
  • Photographer at Autocosmos.com (2010 to present)
  • Cofounder of Destino Viajero
  • Contributor to Getty Images (2011 to present)

Previous work and projects
  • Photography director and cofounder, GuitarraMX
  • Photography director, writer and cofounder, Motorette
  • Photography coordinator for ‘Hambre de Gol’ book on football and food, to be published by Pe&A (2014 to present)
  • Photographer and writer with Editorial Motorpress Televisa (2010 to present)
  • Photographer and writer with CarGlobe.mx (2014 to present)
  • Photographer with Autocosmos.com 
  • Photography instructor at Kinezis Laboratorio de Arte (2013 to present)
  • Ambassador for Panasonic Lumix cameras and photography instructor (2012 to 2015)
  • Photographer with Editorial Premiere (2008 to 2010)
  • Photographer and writer with México Desconocido (2009 to 2012)
  • Contributor to Win-Initiative image bank (2008 to 2011)
  • Cofounder of Pasamanos Studios, providing multimedia solutions to clients such as TV Azteca
  • Photography for Barry Sheerman MP, United Kingdom
  • Photography for candidate Delegational Chief Bernardo Batiz



Photos published in…

Magazines

Editorial Motorpress Televisa: Automóvil Panamericano • Motociclismo Panamericano • Todo Terreno • Runner’s World México • Sport Life • Maxituning • Blau • Das Auto • Bike • Triatlón • Auto Plus • Audi Magazine • Men's Health

Editorial Premiere: Car Magazine • Max • SuperCar

Other publishers: México Desconocido • Manzana Sur • 4Ruedas • Muebles y Decoración • Gaceta UAM-I • Revista SH • Mundo Ejecutivo • Maxim • Loma Linda • Autoexplora • Turbo News • Telehit • Gatopardo • Must • Revista H

Online media

Top Gear •​ Motorette • GuitarraMX • CNN Expansión • Yahoo México • El Universal Estado de México • El Universal Autopistas • Autocosmos.com • Revista Prestige • Automóvil Online • Bokeh Magazine • Donde Ir • Chilango.com • CarGlobe.mx

Books
  • Hambre de Gol (to be published in 2016), Pe&A, México (photographer and photography coordinator)
  • 80 años de GM de Mexico (2015), En Forma Mexico SA de CV
  • 30 años de Honda de México (2015), En Forma Mexico SA de CV
  • Rostros con Talento Femenino en la Alta Dirección en México (2014), IPADE Publishing, México  (principal photographer)
  • Volkswagen Golf, VII Generaciones de México (2014), Editorial Motorpress Televisa, México (principal photographer)
  • México Desconocido: Estado de México, Colección Paisajes (2011), Editorial Impresiones Áreas, México 
  • The Way of the World by Ron Suskind (2008), Harper, USA (front cover)

Newspapers

El Universal • Publímetro • Mas por más • El Financiero

Exhibitions

 ‘Historias del campo’, collaborative project on farming in a resource-poor area of Mexico State, with Luis Silva and other photographers. Exhibited at:
  • ALAC (Arizona Latino Arts & Cultural Center) Galería 147, Phoenix, Arizona, USA (2014)
  • Centro Cultural Mexiquense Bicentenario, Toluca, Estado de México, Mexico (2014)

Teaching

Courses
  • Intermediate photography courses for Lumix camera users, on behalf of Pasa La Voz public relations agency (2015, ongoing)
  • Basic photography courses for Lumix camera users, at Panasonic Mexico (2014 to 2015)
  • Digital photography courses at Kinezis Laboratorio de Arte (2012 to present)
  • Staff training on use of the Nikon D80 camera for Communications team, SAGARPA (2010)
  • Basic digital photography course at Instituto Iberoamericano de Investigación y Docencia en Estrategias de la Administración S.C. (IIIDEA) (2007-2008) 
 
Workshops and talks
  • Workshop on dynamic lighting, Campus Party México 2 (2010)
  • Study plan proposal for the creation of a degree in multimedia, 4to Foro de Gestión de la Innovación, UNAM Juriquilla campus (2010)
  • Introduction to high dynamic range (HDR) photography workshop, Campus Party México (2009)
  • Round table on the implementation of new technologies in photographic practice, Campus Party México (2009)

Competitions 
  • Member of judging panel for ‘Contra la Violencia Juvenil’ photography competition organised by INJUVE (2011)
  • First place in third ‘Muestra tu México’ photography competition on Flickr, organised by Yahoo México (2008)

Internet and Social Networks 
  • Founder and administrator of the ‘Los 31 estados de México + DF’ group on Flickr, which currently has more than 4,600 members and 128,000 photos of all the states of Mexico, organised by tags
  • One of the organisers of the first, second and third National Flickr Conventions in Mexico, held in San Miguel de Allende, Guadalajara and Zacatecas respectively, bringing together Flickr members from across Mexico, with support Yahoo México
  • Founding member of the now-defunct Flickr group ‘DFlickr’ and organiser of numerous of its 131 photo tours
  • Creator of the anti-racism blog ‘Contra el racismo en México’

Videos
  • Various videos for Automóvil Online
  • Various videos for Revista Prestige, for example this interview with Regina Tanesescu 
  • Various videos for Franky Mostro
  • Melina (music video for Los Tristes)
  • No quiero despertar (music video for Helitte) 
 
Writing pubished in… 
  • México Desconocido
  • Revista Prestige, for example this article on coffee culture 
  • Sport Life
  • Automóvil Panamericano
  • Motorette


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